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  • Jim Fong

    Are you in charge of marketing and ...

    Posted in: UPCEA Open Forum

    ... have not completed your marketing survey? Over the past month, we've invited marketing leaders and institutional representatives to complete the 2014 UPCEA Marketing Survey. To date, 141 institutions have completed the survey. This is great...

  • Jim Fong

    RE: Pandora for CE/EE marketing

    Posted in: UPCEA Open Forum

    Sorry to be late to the discussion. I had a question asked to me via email and this is my response to them. Don't know if it will help. Like any other marketing "tactic," it needs to match up with the audience. First, the audience needs to be...

  • photo not available

    RE:Pandora for CE/EE marketing

    Posted in: UPCEA Open Forum

    Nicholas, you hit the nail on the head with the need for mobile friendly landing pages for Pandora. Our Grad/CE clients' campaigns show close to 90% of Pandora click traffic is mobile. I'd also recommend using UTM tags on your click thru URLs to...

  • photo not available

    RE: Pandora for CE/EE marketing

    Posted in: UPCEA Open Forum

    We've had some good results using it for in-person information session attendance. It can drive a lot of traffic in a very short amount of time, but the danger is much of that traffic can be mobile only. If your site isn't set up for it, the visitors...

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