The Marketing, Enrollment and Student Success Network (MESS) engages members in actively building the competencies, skills, and confidence needed by today’s professionals to successfully attract and retain students in an ever-changing and increasingly competitive adult, continuing, professional, and online education marketplace. The Network focuses both on powerful fundamentals and on new and emerging marketing, enrollment, and services practices that come from both inside and outside higher education
11-29-2023 10:00 AM - 12-01-2023 12:00 PM PT Portland OR
Jessica DuPont and Jim Fong's session: Strategic Alignment of the CE Marketing Department was a standout. I was also able to introduce attendees to the theme for this year's Marketing Seminar: Stake Your Claim - Exploring and Expanding Your Role in the New Frontier of Marketing. Rebecca Egsieker (who is heading up the communications for this year's event) and her team at Georgia Tech did a great job on the creative
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However, it is relevant to the enrollment management process that higher education has built, especially in continuing education and online learning units. UPCEA recently conducted a survey of members and found that one-in-five institutions have no enrollment management plan and 24% have disjointed processes. We've built marketing systems to attract new students, but are we really ready to serve them optimally?
The planning committee for the 2013 Marketing Seminar just wrapped up our in-person planning meeting at the Hyatt Regency in Austin, Texas (the location of the 2013 Marketing Seminar). I wanted to start a blog as part of my role as chair of the 2013 Marketing Seminar. My primary goal in doing so is to offer a window into the planning process for those who are interested
1 Comment - Very enlightening. I am a marketing professional new to the field of online education. I would love to know more about getting involved in planning these marketing conferences for the future!
- They hold much of the power in our economy and believe the degree is the gold standard for workforce readiness on many jobs. - They are the "tipping point" generation, believing that that American dream is always in reach ... you just have to work hard at it
Please watch COre for the detailed announcement (itinerary, Colombian university descriptions, costs and notification information)
Deans Forum (November 5-6) UPCEA Seminar on the Management of Online Programs (November 6-8) 21st Annual UPCEA Marketing Seminar (November 7-9)
View the presentations of your favorite sessions from the Deans Forum, Seminar on the Management of Online Program, and the Marketing Seminar. http://www.upcea.edu/content.asp?